In this catalog…QR code is a technology to bring print and new media artworks together. The SCAN Go exhibition pushes the conventions of the familiar printed art catalog by using QR codes as the interface for media artworks presented on the ephemeral screen of Smartphones and electronic notebooks. Each artwork is hosted on a website transforming the catalog into an interface.
A bit of history… QR (quick response) code was created in 1994 to track vehicles during the manufacturing process. It made the jump into advertising, marketing and anywhere that more information was needed or desired. For some visual and conceptual artists, it is being put to use in the development of locative media artworks to be viewed as part of site-specific work.
In recent decades, catalogs for art exhibitions have become the most comprehensive source for new subject 2 areas and are often more detailed than collections of the artworks. The SCAN Go exhibition catalog of QR codes is a collection of paper-based hyperlinks that will connect and display artworks that artists have linked for you to view on your smartphone. It is an accessible way to see media art content with the intimacy of the cell phone interface. The artists included in this exhibition will periodically post new artworks for one year using the same QR code.